Frenemies Read online

  Friedland, Jonathan, 177

  Future Shock (Toffler), 14

  Gallagher, Bernard, 120

  Galloway, Scott, 236

  Garfield, Bob, 185

  Garland Communications, 105–6

  gender equality, 232–33

  General Electric (GE), 83–86, 177

  Breakthrough series sponsorship by, 84, 305

  as content creator, 84, 219

  Disruption Lab, 84

  humanizing AI and, 266–67

  multiple agencies, use of, 85–86

  Podcast Theater, 85

  shifting brand ID to that of cool digital company, 83–85

  “What’s the Matter with Owen?” campaign, 85

  Generation Z, 167

  branded content as way to reach, 181–82

  privacy issues and, 167–68

  profile of, 180–81

  Gittlin, Grant, 69, 336

  Glock, Bernhard, 19, 20, 21, 65

  Goldberg, Andrew, 85, 266–67, 282

  Goodby, Jeff, 143, 235, 251

  Goodman, Scott, 248

  Goodson, Scott, 308–9

  Google, 1, 3, 33, 47, 117, 177, 324

  advertising revenues of, 23, 130

  as competitor of ad agencies, 129, 130–31

  data, refusal to share, 126, 149

  data collection, 159

  as digital duopoly with Facebook, 124–25

  DoubleClick, 33, 110–11, 276

  Google About Me page, 159

  government reviews of privacy protections of, 326

  initial ambivalence to advertising of, 130–31

  measurement mistakes made by, 272–73

  original program offerings, expansion of, 322

  Sorrell’s view of, 101, 117, 123–24, 127

  talent poaching by, 127

  threat to advertising and marketing industry posed by, 299–300

  YouTube, 197, 199–200, 272, 314

  Googled: The End of the World as We Know It (Auletta), 3

  Gotlieb, Chloe, 233

  Gotlieb, Elizabeth Billick, 142

  Gotlieb, Genya, 140–41

  Gotlieb, Irwin, 8, 10, 79, 139–43, 191, 332

  on ANA report, 243–44

  on Cannes Lions Festival, 257, 336–37

  on changes in agency/client relationship, 17

  denies using rebate system at WPP, 11, 15, 16

  early career of, 142

  family history of, 140–42

  hired by Sorrell and becomes CEO of GroupM, 143

  on Kassan/MediaLink, 14, 60, 72

  negotiating skills of, 144–45

  on procurement officer’s role, 43–44

  on television business fundamentals, 321

  on 2016 Upfronts, 201, 202

  See also GroupM

  Gotlieb, Jacob, 140–41

  Grazer, Brian, 84

  Greed and Glory on Wall Street (Auletta), 2–3

  Greenberg, Bob, 15, 36, 113, 251, 253, 288–91

  See also R/GA

  Greenblatt, Bob, 302

  Grey Advertising, 8, 108

  GroupM, 8, 11, 15, 17, 139

  advertising dollars placed by, 140

  compensation of, 140

  data and tech operations of, 147–54

  global expansion of, 144–47

  Grove, Hannah, 301

  Guardian, 208, 313–14

  Guardian Labs, 208

  Haber, Jack, 67–68, 76, 114, 184, 229–30

  Halpern, Sue, 158

  Harper, Marion, Jr., 104, 105, 144, 232

  Harvard Business Review, 104, 117

  Hasker, Steve, 197

  Havas, 10, 273

  agency reviews and, 22

  brand identity of, 101

  revenues of, 100

  Hearst, 208

  Hearts & Science, 100

  Hemingway, Ernest, 37

  Henderson, Jay, 211

  Hidden Persuaders, The (Packard), 182

  Hill, Nancy, 67, 230, 232–33

  holding company business model, 10–11, 104–5, 329–33

  Holt, Dennis, 59–60

  Homonoff, Howard, 65

  Horizon Media, 10

  brand identity of, 101

  revenues of, 100

  Hotchkiss, Gordon, 47, 301

  Howard, Ron, 84, 305

  Hulu, 313

  Hussey, Michael, 165

  IBM, 47, 209–212, 254

  Interactive Experience (IX) division, 209–11

  Watson, 211–12

  weather data and, 211–12

  identity theft, 163–64

  Iger, Bob, 192

  Ikea, 307

  The Image: A Guide to Pseudo-Events in America (Boorstin), 186

  Imagine Entertainment, 84

  Immelt, Jeff, 86

  income, median household, 312

  India, 146–47

  influencer marketing, 220–22

  Instant Messages (IMs), ads delivered by, 37

  integrated communications, 218–219

  Interactive Advertising Bureau, 166

  International Video Entertainment, 55–56

  Internet, 28

  Internet of things (IoT), 269–70

  Interpublic Group (IPG), 10, 59–61, 143

  agency reviews and, 22

  brand identity of, 100

  Harper, Jr.’s holding company model for and founding of, 104–5

  lack of new leadership at, 99

  revenues of, 100

  J. Walter Thompson, 45, 107

  Jakeman, Brad, 78, 220

  James Gulliver Associates, 104

  Johnson, Boris, 112

  Johnson, Erin, 230–32

  journalism, 23–24

  native ads and, 177–78

  K2 Intelligence, 17–18

  K2 transparency report, 239–45, 319

  Kahneman, Daniel, 184

  Kapadia, Sunil, 66

  Kargman, Harry, 125–26, 199

  Kassan, Michael, 11–14, 31, 41, 48–50, 51–74, 275, 311, 339–40

  on ad blockers, 174, 176

  on agency-client relationship, 44

  on agency transparency, 18–19

  as attorney, 56–57

  broker’s sale of Western International Media to IPG, 59–60

  Cannes Lions Festival and, 247–50, 258, 338

  on celebrity endorsements, 296

  CES and, 223–27

  on challenges facing advertising world and opportunities for MediaLink, 48–50, 99–100

  as consultant, 62

  courtship and marriage of, 53–55

  on creative agencies, 205–6

  on digital ad agencies, 209

  education of, 53, 55

  at El Pollo Loco, 56–58

  Everson and, 119–20, 122–23

  on Facebook, 124, 324

  founds MediaLink, 62

  grand theft felony conviction and legal suspension of, 57–59, 258–59, 339–40

  on health of networks, 193

  at International Video Entertainment, 55–56

  on lack of new leadership at agencies, 99–100

  at Massive Media, 61

  on Moonves and CBS, 188, 203

  on native ads, 175

  New Front and, 198–99

  on privacy and requiring consumer opt in, 157–58

  on programmatic advertising, 263–64

  skill at pleasing others, 51–52

  on Sorrell-Levy bad blood, 113–14

  termination from and lawsuit with IPG, 60–61

&n
bsp; youth of, 52–53

  See also MediaLink

  Kassan, Ronnie Klein, 53–55, 60, 73

  Kassaei, Amir, 253

  Kawaja, Terry, 124–25, 213, 301–2

  KBM, 150

  Keane, Patrick, 125, 136

  Keller, Andrew, 127

  Khan Academy, 96

  kickbacks/rebates by advertising agencies

  agency reviews and, 13–15, 18–22

  ANA report on, 239–45, 319

  ANA task force to study, 17–18

  Dentsu and, 241

  Gotlieb denies use of, 11, 15, 16

  Mandel’s speech alleging, 7–11

  MediaLink’s agency review business and, 13–14, 18–22

  reaction of agencies to allegations of, 14–16

  SEC settlement with IPG for, 241

  King, Bernice, 309

  King, Zach, 128

  Kirkpatrick, David, 130

  Kittlaus, Dag, 262, 268–69

  Klein, Lesley, 19, 64, 65

  Klein, Naomi, 24, 47

  Koenigsberg, Bill, 15–16, 18, 45–46, 101, 234–35

  Kroll, Jeremy, 17

  Kroll, Jules B., 17, 18

  Kuperman, Aleen, 220–22

  Ladin, Joel, 57

  Law, Nick, 284, 285, 286

  Lazarus, Shelly, 116–17

  Lee, Bessie, 145–46

  Lee, Lori, 280

  Lehman Brothers, 2–3

  Lesser, Brian, 158, 198, 264, 268, 332–33

  Levien, Meredith, 65, 206

  Levy, Maurice, 22–23, 79, 100, 144

  on list of best performing CEOs, 117

  on Martinez sexual harassment suit, 233–34

  Sorrell and, 113–14, 233, 234

  Lewnes, Anne, 214

  Lexus, 132

  Liodice, Bob, 10, 77, 241–42, 272–73

  Lipton, Martin, 334

  Loerke, Stephan, 145

  Lois, George, 39, 40

  Lubars, David, 86

  Lynch, Robert Porter, 120

  McAdam, Lowell, 334

  McCann, 309–10

  McCormack, Mark, 103–4

  McCue, Scott, 258

  McDonald’s, 282

  McNamee, Roger, 277

  Madison Avenue Manslaughter (Farmer), 44

  Mad Men (TV show), 39, 41, 109–10

  Mahoney, Jim, 94

  Maker Studios, 66

  Mandel, Jon

  agencies’ reactions to kickback allegations of, 14–16

  kickback/rebate allegations of, 7–11

  Manjoo, Farhad, 228–29

  marketing. See advertising and marketing

  Markowitz, Andrew, 228

  Marshall, John, 167, 168

  Martinez, Gustavo, 230–32

  Massive Media, 61

  media agencies, 139–54, 332

  client trust, erosion of, 144

  GroupM (See GroupM)

  holding company acquisitions of, 143

  traditional role of, 140

  media buyers, 41

  MediaCom, 7, 8, 11

  media coverage of Trump campaign, 295–96

  MediaLink, 12–14, 31, 39, 336

  as acquisition target, 258–59, 317–19

  advertising agencies as clients of, 71

  agency reviews by, 13–14, 18–22, 319–20

  Ascential’s purchase of, 326–28

  AT&T’s single agency search facilitated by, 279–80, 281

  breadth of client base of, 75–76

  Business Acceleration division, 65

  Cannes Lions Festival and, 247–50, 258

  CES and, 223–27

  challenges facing advertising world and opportunities for, 48–50, 99–100

  clients of, 12

  competitors, lack of, 71

  conflicts of interest and, 73–74

  criticisms of, 72–74

  daily routine of Kassan at, 69–70

  Data & Technology Solutions division, 64

  Emerging Media division, 65–66

  executive placements by, 67–68

  founding of, 62

  Investor Strategy group, 66–67

  Marketing Optimization division, 64–65

  Market Visibility division, 68

  Millard joins, 63–64

  neutral party positioning of, 13, 14, 318

  power of Kassan and, 70–71

  process for conducting agency reviews, 19–22

  purpose of, 62–63

  services provided by, 12–13

  Talent@MediaLink group, 67–68

  median household income, 312

  MediaVest Worldwide, 142

  Medium, 311–12

  Meeker, Mary, 124, 179

  Menendez, Jose, 56

  Microsoft, 137

  Cortana, 302–3

  Mildenhall, Jonathan, 80, 81, 159, 268

  Millard, Wenda, 19, 20, 21–22, 48, 51, 63–64, 70, 174, 183, 225, 328

  millennials, 80–81, 195

  branded content as way to reach, 181–82

  privacy issues and, 167–68

  profile of, 180, 181

  Mindshare, 140, 220

  Mindshare Worldwide, 143

  mobile phones/smartphones, 31–32, 46, 128–29, 160–61, 178–80, 300–302

  Moonves, Herman, 188–89

  Moonves, Josephine, 188–89

  Moonves, Les, 71, 187–88, 333–35

  as CEO at CBS, 189–93

  compensation at CBS of, 188

  on Trump, 295–96

  youth and early career of, 188–89

  See also CBS

  Moore, David, 110, 111, 116, 264

  Morgan, Dave, 16–17, 199, 244

  Mudd, Graham, 134

  Murdoch, James, 136, 265, 267–68

  Murdoch, Rupert, 226–27, 335

  Musk, Elon, 305

  Myers, Jack, 71

  Narcos (TV miniseries), 176–77

  Nathanson, Michael, 196, 321

  National Geographic Channel, 84, 305

  native ads, 81–82, 175–78, 306–7

  NBC, 3, 208

  Netflix, 176–77, 191, 196, 321, 322

  net neutrality rules, 298–99

  New Front, 198–99

  newspaper industry, 188

  New Yorker, The, 1, 2, 3

  New York Sun, 311

  New York Times, 82, 177, 206–8, 313, 314–15

  Nice Is Just a Place in France: How to Win at Basically Everything (The Betches), 221

  Nike, 47

  “If You Let Me Play” ads, 185–86

  Nike+ and Fuelband, 285, 297

  NikeiD, 284

  R/GA’s innovations and software for, 284–85, 290

  No Logo (Klein), 24

  Norman, Rob, 126, 236, 237, 264

  N. W. Ayer & Son, 27

  Obama, Michelle, 30

  Ogilvy, David, 39, 108, 116, 183

  ad campaigns, philosophy on, 42

  fee system and, 45

  Ogilvy & Mather, 108

  Old Spice, 185

  Olstein, Sam, 84, 219

  Omnicom Group, 10

  agency reviews and, 22–23, 79

  AT&T account won by, 281

  brand identity of, 100

  lack of new leadership at, 99

  revenues of, 100

  O’Neil, Cathy, 274–75

  one-to-one marketing, 94–95

  opt in versus opt out, to data collection, 154, 156, 157–58

  Oracle, 213–15

  O’Reilly, Bill, 43

&n
bsp; O’Reilly Factor, The (TV show), 43

  O’Shaughnessy, Laura, 161–63

  Owlet, 287

  Packard, Vance, 182

  Page, Larry, 130

  Pai, Ajit, 298

  Painter, Duncan, 327, 328

  Palantir, 163

  Palmer, Shelly, 71

  Pampers, 256

  Papas, Paul, 210

  Parakilas, Sandy, 165

  Paskalis, Lou, 86, 94–95, 282

  Patagonia, 307

  Pemsel, David, 208

  Peña-Bickley, Joana, 210

  PepsiCo, 272

  as content creator, 219–20

  product placement and, 136, 305

  protest march ad of, 309

  Petersen, Lena, 68

  Pittman, Bob, 71, 304

  Plansky, Richard, 243

  Polaroid, 47

  Poltrack, David, 194–95

  Pritchard, Marc, 78, 185, 273, 324

  privacy, 34–35, 153–54, 160, 163–69, 311

  Apple’s privacy protections in Safari, 325–26

  defined, 166

  governmental regulation and, 168–69

  government reviews of privacy protections, 326

  Kassan on, 157–58

  tradeoff for free content, 167–68

  younger generations attitude to, 166–67

  Procter & Gamble

  Ariel’s “Share the Load” campaign, 96–97, 185–86

  in-house programmatic buying, 79–80

  marketing budget cutbacks of, 319

  procurement officers, 43–44, 78

  product placement, 136, 305

  programmatic advertising, 16, 261–77, 303–4

  advertisers in-housing of, 79–80

  AI software and, 262, 266–69

  amount of digital ads done programmatically, 264

  creative ads, impact on, 269

  fraud and, 265–66

  Internet of things (IoT) and, 269–70

  Kassan on, 263–64

  limitations of, 273–77

  measurement mistakes by Facebook and Google and, 271–73

  network television resistance to, 198

  threat to ad agencies posed by, 37

  Propaganda (Bernays), 28

  ProPublica, 158–59, 274

  Publicis Groupe, 10

  agency reviews and, 22–23, 79

  brand identity of, 100

  lack of new leadership at, 99

  revenues of, 100

  public relations firms, as competitive threat to ad agencies, 80–81, 216–19

  publishing companies, as ad agencies, 206–8

  Pure Food and Drug Act, 168

  Quarta, Roberto, 329

  radio, 28

  rebates. See kickbacks/rebates by advertising agencies

  Red Bull, 220

  Redstone, Shari, 333–34, 335

  Reeves, Rosser, 41

  Refinery29, 207–8

  Reilly, Kevin, 196

  Reinhard, Keith, 44, 111, 177–78, 184–85

  Revlon “Love Is On” campaign, 148