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INDEX
The page numbers in this index refer to the printed version of this book. The link provided will take you to the beginning of that print page. You may need to scroll forward from that location to find the corresponding reference on your e-reader.
ABC, 3
Abraham, Jordana, 220–22
Accenture, 209, 212–13, 254
Acxiom, 163
Ad Age, 262–63
Adams, Charles, 121
ad blockers, 32, 47, 81, 171–75
AdBlock Plus, 173–74
Apple’s inclusion of, in Phones and iPads, 171–72
Kassan on, 174, 176
legality of, 174–75
native ads as response to, 81–82, 175
number of consumers using, study on, 173
Samsung’s addition of, for Android phones, 172–73
AdBlock Plus, 173–74
ad campaigns, 41–42
Bernbach’s philosophy on, 42
Ogilvy’s philosophy on, 42
Reeves’s philosophy on, 41
addressable advertising, 160–61
Adobe, 213–14
Advertising, The Uneasy Persuasion (Schudson), 183–84
Advertising Age, 127, 254
advertising agencies
advertisers, power wielded by, 42–43
agency reviews, 13–15, 18–22, 44, 79–80
ANA report (K2 transparency report) and, 239–45, 319
changes in agency/client relationship, 16, 17, 20
client concerns and, 9, 20–22, 31–35
client mistrust of, 35–36, 48–49, 76, 144, 244, 245
client’s moving work in-house and, 79–81, 219–20
CMOs, erosion of power of, 43–44, 77–78
compensation system (See compensation system)
consulting companies as competitors, 208–13
consumer choices brought about by new technologies and, 33–34, 45–47
creative agencies, threats to, 205–6
data and (See data)
digital fraud and, 77–78
gender equality and, 232–3
holding company business model and, 10–11, 104–5
influencer marketing and, 220–22
Kassan on challenges facing, 48–50, 99–100
kickbacks or rebates and (See kickbacks/rebates by advertising agencies)
lack of new leadership at, 99–100
Mandel’s allegations of kickback/rebate schemes, 7–11
media agencies bought by, 143
MediaLink’s intermediary role and, 12–14, 31, 39
professionals leaving agencies, survey on, 235–36
public relations firms as competitors, 80–81, 216–19
publishers as disruptors, 206–8
publishing platforms performing creative functions of, 81–82
reaction of agencies to kickback allegations, 14–16
salaries at, 236
sexual harassment and, 230–34
single agency model, 279–82
tech companies as competitors, 213–16
advertising and marketing, 1–5
advertising fatigue, evidence of, 47
agencies (See advertising agencies)
clients (See advertising clients)
consumer economy, role in, 4, 23–25
criticisms of, 182–86
disruption threat to, 30–31
economic impact of, 3, 24
existential threats to industry, 299–304
flight of advertisers to new media, 3
governmental regulation of, 168–69
history of, 27–28
inflection points for new waves of, 27–28
number or persons employed in, 29
scope of services meeting definition of, 28–29
size of industry, 2, 10
as subsidy for media and Internet, 10, 25
technology and, 31–37, 45–47
Trump election, implications of, 294–99
advertising clients
agency reviews, 13–15, 18–22, 44
fears and concerns of, 9, 20–22, 31–35
mistrust of advertising agencies, 35–36, 48–49, 76, 144, 244, 245
moving work in-house, 79–81
new technologies and digital platform choices and, 76–77
power wielded by, 42–43
procurement officers, use of, 43–44, 78
advertising holding companies, 10–11, 104–5
AI (artificial intelligence), 262, 266–69, 302–4
Airbnb, 47
Alexa, 33, 159, 262, 302–3
Alibaba, 146
Alvio, 287
Amazon, 33, 95, 137
Alexa, 33, 159, 262, 302–3
data, refusal to share, 126
data collection, 159
Kindle, 46
Prime, 313
threat to advertising and marketing industry posed by, 262–63, 300
American Association of Advertising Agencies (4A’s)
ANA report denounced by, 242–43
professionals leaving agency jobs, survey on, 235–36
Transformation 2016 conference, 229–37
transparency guidelines issued by, 229–30
ANA. See Association of National Advertisers (ANA)
Anderson, Dana, 70
Andree, Tim, 71
Anheuser-Busch, 44
AOL, 137, 263
Apple, 137
ad blockers and, 171–72
Apple Store, 304
App Store, 313
data collection by, 159
“I’m a Mac” campaign, 85
iPhone, 46
privacy protections in Safari, 325–26
Siri, 159, 262
TV shows and movies, spending on, 322
Ariel’s “Share the Load” campaign, 96–97, 185–86
Armstrong, Tim, 34–35, 137, 263
Arthur Andersen, 120–121
artificial intelligence (AI), 262, 266–69, 302–4
Art of the Deal, The (Trump), 186
Ascential Holdings, 251, 252, 327
Association of National Advertisers (ANA), 7–8, 17–18, 80
report on industry rebates (K2 transparency report), 239–45, 319
transparency guidelines and, 229–30
2017 report, 319
Atlas, 33, 111
AT&T, 160
single agency approach of, 279–82
Time Warner acquisition of, 297, 299
Attention Merchants, The (Wu), 24, 172, 311
Audi, 185
Australian, 326
automobiles, 27–28
Avis, 40
AwesomenessTV, 180
Axel Springer, 174–75
Axios, 312
Baer, Donald, 93, 218–219
Baidu, 146
Ballmer, Steve, 223
Bank, David, 197
Bank of America, 76, 79, 91–97
data collected by, 159–60
> empathy in marketing of, 95–96
financial crisis of 2008 and, 92
Fleet Financial takeover by, 91–92
gaining trust of consumers and, 97
June 2016 marketing meeting at, 92–96, 97
one-to-one marketing and, 94–95
videos explaining financial topics offered by, 96
Bankoff, Jim, 199
BBDO, 85, 86
beacons, 157
Beers, Charlotte, 13, 109, 115
Benenson, Joel, 93–94
Benton & Bowles, 142
Berg, Peter, 305
Bernays, Edward, 28, 218
Bernbach, Bill, 39, 40, 42
Bevel, 270
Biondi, Frank, 61
Boff, Linda, 83, 84, 85, 86, 266, 267, 282
Bolloré, Yannick, 71, 101
Boorstin, Daniel J., 186
Bourkoff, Aryeh, 258–59, 317, 318, 326–27
branded content, 175–76, 180–82
Brandeis, Louis, 166
Breakthrough (TV show), 84, 305
Brin, Sergey, 130
“Brought to you by” advertising approach, 305
Brown, Tina, 3
Buddy Media, 66–67
Bud Light, 185
Buffett, Warren, 104
Bullmore, Jeremy, 107, 113, 293–94
on commission system, 45
on role of advertising, 29–30
Busch, August, 44
Bush, Jeb, 295
Business Insider, 233
BuzzFeed, 207
Cable Act, 188
cable companies, 188, 191–93
Cambridge Analytica, 296
Campari America, 220
Campbell Soup Company, 212
Cannes Lions Festival, 247–59, 336–39
awards at, 251–53
criticisms of, 256–57, 336–38
economics of, 251–52
Kassan/MediaLink at, 247–50, 258
origins and growth of, 250–51
Carat, 143
Cardozo, Nate, 163–64
Carter, Fiona, 281
CBS, 3, 185, 187–98, 305–6, 320, 333–35
cable revenues of, 188, 191–93
digital competition and other perils facing, 191–98
Moonves as CEO of, 189–91
number of viewers, 2015–2017, 193–96, 200
programmatic advertising and, 198
ratings standing of, 187–88
revenue sources of, 188
streaming service of, 321–22
targeted ads, inability to offer, 197–98
2016 Upfronts and, 201, 202–3
celebrity endorsements, 296
Cerberus Capital, 113
CES, 223–29
buzz manufactured at, 228–29
Facebook at, 227–28
Kassan/MediaLink at, 223–27
Chase Bank, 87, 89
Chen, Julie, 190
chief marketing officers (CMOs), 43–44, 77–78
China, 32, 145–46, 326
Chowdhuri, Arpita, 294
Chupka, Karen, 224
Citibank’s Citi Bike program, 310
Clark, Wendy, 43, 70, 122–23, 232, 233, 275
Clinton, Hillary, 295, 296, 312
Coca-Cola, 184–85
Cohen, Alan, 86
Cole, Jeffrey, 313
Colgate, 41, 184
Comcast, 160
compensation system
end of 15% commission rate, 44
fee system, 45
Rothenberg on, 40
traditional 15% commission system, 27, 39, 44, 45
Compton advertising, 105–6
computerized buying of advertising. See programmatic advertising
Comstock, Beth, 35–36, 67, 71, 83, 177
Condé Nast, 208
consulting companies, as competitive threat to ad agencies, 208–13
consumers, 171–86
ad blockers and, 171–75
historical dislike of advertising, 182–86
millennials/Generation Z, advertising preferences of, 180–82
mobile platform and, 178–80
native ads and, 175–78
consumption economy, 268–69
Cook, Tim, 171, 172
Cordiant Communications Group, 113
Cortana, 302–3
Cracknell, Andrew, 105
Crane, Harry, 41
Creation of the Media, The (Starr), 23–24
Crush IT!: Why Now Is the Time to Cash In on Your Passion (Vaynerchuk), 88
customized communications, 147–48
Czeisler, Margaret, 180–82
D’Arcy, Mark, 127
data, 33–34, 147–49, 155–69
addressable advertising and, 160–61
computer analysis of, 46
consumer empowerment and, 46–47
customized communications and, 147–48
digital frenemies collection and use of, 33
Facebook/Google refusal to share, 123–24, 126, 134–35, 149
facial expression databases, 161
Foursquare and, 155–57
GroupM and, 147–54
IBM and, 209–12
identity theft risks and, 163–64
MediaLink’s agency review process and, 20–21
opt in versus opt out, 154, 156, 157–58
privacy issues and, 33, 153–54, 157–58, 160, 163–69
programmatic advertising (See programmatic advertising)
SocialCode and, 161–63
sources of, 148–49
Datalogix, 214–15
data mining tools, 33
Davis, Sammy, Jr., 42
DDB Worldwide, 253
Della Femina, Jerry, 40, 106, 143–44
Deloitte, 209, 213, 254
Dentsu, 10, 241
agency reviews and, 22
brand identity of, 100–101
revenues of, 100
Desmond, Laura, 15
deterministic model, 95
Deutsch, Donny, 305
digital fraud, 77–78, 265–66
direct consumer relationships, brand development of, 270–71
Disney
ESPN, 192–93
streaming service of, 321–22
21st Century Fox purchased by, 335
Distil Networks digital fraud study, 77
Doctor, Ken, 315
Dogsled Enterprises, 8
Dollar Shave Club, 285
Donny (TV show), 305
DoubleClick, 33, 110–11, 276
Dove Hair, 80
Droga, David, 330–31
Droga5, 330–31
Dunham, John, 213
Dynamic Ads, 128
Ebiquity, 18
Economist, The, 325
Edelman, 80–81, 216–18, 307–8
Edelman, Richard, 80–81, 216–17, 218
Eisenhower, Dwight, 41
Electronic Frontier Foundation, 163
El Pollo Loco, 56–58
email, ads delivered by, 37
emotions, and advertising, 183, 184–85, 186
empathy, value of, 95–96
Empire (TV series), 136, 305
End of Advertising, The (Essex), 310
Equifax, 164
ESPN, 192–93
Essex, Andrew, 310
European Union
Google investigation and fining, 326
privacy legislation, 311
Everson, Carolyn, 46, 70, 119–23, 127, 179, 272, 323–25, 335
at CES 2016, 227–28
childhood and education of, 120, 121
Client Council meetings organized by, 132–36
as consultant at Arthur Andersen, 120–121
executive positions of, 121
on gender equality, 233
hired at Facebook, 121–22
Kassan and, 119–20, 122–23
on limitations of machines, 275–76
mobile/mobile video ads and, 128–29, 179
on targeted advertising, 132
Everson, Douglas, 121, 122
Facebook, 1, 33, 46, 95, 117, 123–37, 197, 215, 323–26, 324
advertising revenues of, 23, 130
Atlas, 33, 111
at CES, 227–28
Client Council meetings at, 132–36
as competitor of ad agencies, 124–31
criticisms of Facebook ads, 136
data, refusal to share, 123–24, 126, 134–35, 149, 265
data collection, 158–59
as digital duopoly with Google, 124–25
Dynamic Ads of, 128
government reviews of privacy protections of, 326
hires human reviewers to screen content, 277
initial ambivalence to advertising of, 130
Kassan’s view of, 124
measurement mistakes made by, 271–73, 323, 324
mistrust of, and continuing mistakes and problems in 2017, 323–25
mobile/mobile video and, 128–29, 179
opportunistic business model of, 129–30
original program offerings, expansion of, 322
Sorrell’s view of, 101, 117, 123–24, 127
talent poaching by, 127
targeted advertising and, 131–33
threat to advertising and marketing industry posed by, 299–300
Facebook Effect, The (Kirkpatrick), 130
facial expression databases, 161
Faida, Till, 173–74
Falcone, Cristiana, 114–15, 329
false or deceptive advertising, 168
Farmer, Michael, 44
Fearless Girl (statue), 309–10
Federal Communications Commission (FCC), 169
Federal Trade Commission (FTC), 168, 178, 326
fee-based compensation system, 45
15% commission system, 27, 39, 44, 45
Financial Interest and Syndication Rules (Fin-Syn), 188
Financial Times, 313
Finucane, Anne, 76, 91–92, 97, 127–28, 129, 297
Fishbein, Samantha, 220–22
Fishman, Rob, 236, 307
Fleet Financial, 91–92
Foursquare, 155–57
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google (Galloway), 236
Fox, 136, 305, 306
Franken, Al, 156
fraud, and digital advertising, 77–78, 265–66